Managing Financial Resources and Decisions Essay - 1

Managing Financial Resources and Decisions - Essay Example Managers believe that finance promotes a better understanding among departments and assist them to achieve corporate strategy (Shim & Siegel, 2008, p.5-7). There are different tools through which the management analyses the efficiency of their financial management strategy. Few of the commonly used tools are ratio analysis, budget forecasting and analysing, net future cash flow though NPV. Management also uses certain specific tools to determine the profitability and the rate of return through tools like IRR, ROI and profitability index. Any problem existing in the financial policy followed by the company can lead to a major problem in future. Therefore the financial department should analyse the efficiency of these policies on a periodic basis and should update them to cope up with changing market scenario. British Airways is a full service providing global airline that offers low fare routes throughout the year. The airline has an extensive network almost all over the world and connects all the vital destinations. The huge fleet size, large number of international flights and dense networking makes British Airways the largest airline in UK. At present the company has it’s headquarter at London Gatwick Airport as well as London Heathrow Airport. The airline service provided by the company connects more than 150 destinations through 248 aircrafts. However increased competition in airline industry, fluctuation in crude oil prices and collapse of the world economy has lead to the lowering of its passenger base. This downfall is also affecting the revenue as well as market image of the company. To have a better understanding of the efficiency with which BA manages its finance, an in-depth analysis of the company’s financials was done. On basis of this analysis certain vital f actors related to the company are discussed below. After analysing the annual cash flow statement of the

Market Analysis & Industry Analysis Tablet Market Term Paper

Market Analysis & Industry Analysis Tablet Market - Term Paper Example The globally competitive nature of the modern business environment makes it very relevant for companies to put in a lot of efforts into their marketing. This is because through marketing, they are presented with opportunities that make it possible for them to identify the right people within the competitive market who can be strategically presented with what the company has (Kotler and Keller, 2009). Marketing also sets the pace for companies to develop the best forms of strategic options that help in making them competitive as against their core competitors with whom they are in the same market with (Adcock, Halborg and Ross, 2001). With this said, it will be appreciated that marketing is a very broad and relatively generalized concept for any company. It is for this reason that aspects of marketing must be clearly defined in order to make the most of the concept. In this paper, two very important areas of marketing are focused and these are market analysis and industry analysis. Ma rket and industry analysis can be said to be part of the overall research and development (R&D) component of marketing where companies get to study and understand their market and the industry within which they operate in a better way through critical evaluation of market and industry variables (Kotler and Keller, 2009). In this paper, some of the areas that are given include product category, market segmentation, competitors, and product positioning.